JB Research Company is the foremost authority in the United States; specializing in market and financial feasibility analysis for retail, hospitality, mixed use, entertainment, culture, sports, and destination resort projects.   Principal and strategic partners bring deep experience in their respective fields, having completed over 1,000 engagements for more than 500 clients.  

The firm is headed by Jill Bensley, an industry leader who not only delivers comprehensive feasibility studies but partners with clients to craft viable development alternatives. She intuits unique solutions and presents new approaches to address development issues which are faced by most projects.  She possesses an uncanny ability to assess a situation, weigh the diverse  components, and provide multiple  workable alternatives. It is this unique skill set that often leads to the eventual success of a development.

I first met Jill when she was working on the feasibility for our theater at Hollywood and Highland. We engaged her ten years ago to work on our museum, which is to open in 2017. She is focused, with a knowledge of the entertainment and museum industries unparalleled by anyone I know. She has always been an indispensable member of the museum planning team.
— Ric Robertson, former COO, Academy of Motion Picture Arts and Sciences
I have known Jill Bensley and JB Research Company for more than 10 years. She first worked as a consultant developing a strategic plan for all of downtown Battle Creek Michigan cultural and entertainment assets, some of which were underperforming. Ms. Bensley was able to assess the market and economic situation of five attractions, many of which included live entertainment venues, to provide a workable action plan...... Her work is always complete, thorough and delivers beyond expectations. I highly recommend JB Research Company...
— William Calloway, Executive Director, South Carolina State Museum
I have known Jill for more than 20 years and served with her on the Urban Land Institute Entertainment Development Council for many years. She is a highly skilled analyst, always listens with a trained ear to client situations. Her value added to a project is the creative energy she brings to developments with her ability to quickly assess real estate and attraction issues and develop realistic solutions based on solid market intelligence.
— David Malmuth, Principal, IDEA District, San Diego, CA
We have hired Ms. Bensley for the majority of our development projects. With her knowledge and expertise of mixed-use destination attraction projects she has led the team to develop the correct product at exactly the right time in the right market. Her recommendations have allowed these projects to generate substantial returns.
— Terry Winnick, President and CEO, Interloc Inc
We hired Ms. Bensley to tell us how to make the best use of an old 1937 movie theater that we had the opportunity to buy for the City of Fontana. She suggested the best strategy was to repurpose the theater as a dinner theater. We did it! We bought the old theater building; we hired a theater restoration architect; per his plans, we gutted the building back to the four walls; rebuilt the theater in its original art-deco style; put in a state-of-the-art sound, light, system; and hired a theater management company to run the dinner theater on behalf of the City. Center Stage Fontana opened in the summer of 2008 and has been going strong ever since. Thank you for your excellent research and advice!
— Ray Bragg, Former Director Community Development, City of Fontana