Introduction & Description
INTRODUCTION

JB Research Company is a full-service economic
consulting firm specializing in the entertainment industries.
Drawing on a combined experience of over 50 years in
entertainment, arts, sports, cultural, public assembly
facility, recreation, and retail economics, we are able to
offer our clients-the leaders in retail and
entertainment-the most practical solutions to their
economic planning strategies.

In the new entertainment infused retail industry, where
new entertainment features are rapidly being established
in areas where they never existed before-such as
shopping centers, restaurants, and casinos--our
experience and knowledge are unparalleled. Every JB
Research consultant is matched specifically to each
client's individual needs. They personally complete all
phases of the assignment from concept development,
primary and secondary research, data collection,
analysis and recommendations, to the final report
preparation.

JB Research Company is dedicated to the collection and
analysis of the most current databases available, which
we continually review and update. We provide concept
planning, market and feasibility studies, consumer
research, fiscal impact analysis, and financial planning for
both the public and private sectors.
DESCRIPTION

JB Research was founded in 1990 by Jill Bensley. Ms.
Bensley brings 20 years of experience in the economic
planning and research industry, beginning with her work
with Economics Research Associates in Los Angeles. At
Federated Department Stores she served as Research
Analyst and was Director of Research for South
Mark/University Group, a multi-million-dollar real estate
firm. She was Vice President of Harrison Price
Company in Los Angeles before establishing JB
Research Company in Ojai, CA.

Active in her surrounding community, Ms. Bensley is
co-founder of Kids' Arts, an arts education program for
children in foster care in Ventura County. Currently she
serves as an appointed member of the Economic Vitality
Commission in Ventura County and has taught real
estate market analysis at UCLA and UCSB. She is a full
member of the Urban Land Institute and vice chair of the
Entertainment Development Council, International
Association of Amusement Parks and Attractions, and
Themed Entertainment Association.